VP, Sales Effectiveness

Who we are: Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada. Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase. We are small enough that you can make an impact within the company and large enough to make an impact in the market. Financeit is a company where collaboration, inclusivity, fairness, and respect aren’t just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you’ll join us. About the role: The VP of Sales Effectiveness is a dynamic and experienced leader for our sales team optimizing sales processes, driving revenue growth, and enhancing operational efficiency. To be successful in this new role, you must welcome change and be a driven performer. You are a seasoned sales operations professional comfortable with working on multiple projects at the same time while always communicating with key stakeholders and delivering on tight deadlines.  What you’ll do: Lead the sales teams responsible for win-backs and ensure the team exceeds monthly targets. Lead and improve the performance of teams responsible for new merchant approvals, onboarding, and sales training (including internal, third-party, and merchant training). Be a mentor for the Sales Operations team, providing guidance and support to maximize performance. Conduct regular coaching sessions with the Sales Operations team, Training team, and Outbound Contractors focused on Financeit Credit & Insurance. Oversee the development and execution of sales training programs to ensure team readiness and effectiveness. Develop and implement strategic sales plans to achieve company objectives and revenue targets. Build programs and compensation plans that drive sales performance, profitability, and consistency. Collaborate with marketing to increase Financeit Direct penetration and develop ongoing training programs to support sales growth. Collaborate with cross-functional teams to streamline processes and enhance operational efficiency. Monitor and report on sales performance metrics, providing insights and recommendations for improvement. Communicate process and system gaps to the appropriate levels of management. Assess and implement new tools to improve overall team efficiency. Requirements 10+ years’ experience in B2B sales, ideally with hands-on experience in the financial services and/or home improvement industry. 6+ years in senior sales leadership roles. Strong understanding of consumer financing products and services, particularly in the context of retail and home improvement. Exceptional leadership and communication skills, with the ability to inspire and motivate teams. Strategic thinker with a demonstrated ability to drive results and achieve targets. Analytical mindset with the ability to leverage data to inform decision-making. Experience working with cross-functional teams to drive process improvements and operational excellence. Experience working with CRM platforms, ideally Salesforce. Strong knowledge of reporting tools, such as Looker, Tableau, etc. Excellent relationship-building and negotiation skills, with a customer-centric approach. Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market conditions. Benefits Winner of Canada’s Most Admired Corporate Cultures twice. We offer more than just the basics, take advantage of: An award-winning culture with a collaborative & inclusive team. Competitive pay and performance-based bonus. Committed to flexible work arrangements, offering hybrid workplace options. Comprehensive medical, dental and vision coverage + Lifestyle Account. RRSP Matching and Parental Leave Top UP Program. In office massage, meditation & workout sessions. Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives. Career learning and development programs. Next Steps: If what you just read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for a phone interview. Financeit is an equal opportunity employer. Accommodation is available on request for candidates taking part in all aspects of the selection process.